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Local fare from all 4 islands at farmers' market

foto-presentacio---farmers pre1Meeting with Farmers, a group of eleven other cooperatives that are based in the Balearics, the chairman of Formentera's agrarian cooperative unveiled a stand dedicated to selling products from the region at the local farmers' market (Mercat Pagès).

Carlos Marí, who directs the local Cooperativa del Camp, pointed out that products made on all four Balearic Islands will be available for purchase at the stand, “not to mention Formentera products like wines, gin, peix sec and olive oil”. The selection can also be found at points of sale across the Balearics, and on in Madrid.

Tolo Mercadel, who heads Farmers' sales and expansion arm, traced the birthplace of the two-year-old initiative to Menorca, and said that with Formentera included, all four islands are contributing products. Mercadel indicated Farmers' plans to push forward with their business model, which he stressed was about putting quality first. “We're hoping to get the buy-in of shoppers who back our moral cause”, he added.

The event was also attended by Cooperativa del Camp chairman Jaume Escandell and two Consell de Formentera officials, commerce councillor Ana Juan and primary sector councillor Josep Marí, who said they support the initiative. Marí said the project "is about showcasing locally-made products" and would be "an important addition to the fresh fruit that's already sold at the mercat". The Mercat Pagès opens Monday to Saturday from 9.30am to 2.00pm until October.


30 July 2019
Communication department
Consell de Formentera

Educating islanders about itinerant vending

foto-rp-comerc--v2-5-Commerce councillor Ana Juan and Pep Mayans, the chair of Eivissa and Formentera's small and medium-sized business association (PIMEF), were joined today by CiF Commerce department specialist Amalia Mora and PIMEF rep Lidia Álvarez for the unveiling of a joint push to stop unauthorised peddlers from hawking products on Formentera.

Councillor Juan held up an accompanying brochure designed “to build awareness around the risks of making off-the-books purchases”. Often the perils are health-related, and stem from the fact that “products aren't submitted to any sort of screening”. The councillor pledged the Consell de Formentera would always defend small businesses—“those who are hardest hit by unfair competition”.

Pep Mayans described the initiative as “tackling the problem through education”. PIMEF has also saluted efforts by law enforcement to combat such sales.

5,000 brochures

Printed in Catalan, Castilian Spanish, English and Italian and currently being distributed around one hundred local stores, lodgings and beaches, the tracts highlight the benefits of buying local and the drawbacks of buying from unlicensed sellers.

According to Amalia Mora, recent weeks have seen the Formentera local police report 97 cases on island beaches—most involved fruit, and a smaller portion involved clothing, accessories and costume jewellery.


22 July 2019
Communication department
Consell de Formentera

'Simply Formentera'—runway show turns twelve on Friday 5 July in Sant Francesc

foto-presentacio---passarel--l1The first vice-president and trade councillor Ana Juan was joined by department staffer Amalia Mora in unveiling details today about the island's twelfth fashion runway show—or passarel·la de moda—scheduled to take place at 10.00pm in Sant Francesc's Constitució square on Friday 5 July.

Councillor Juan described the message behind this year's event—“Simply Formentera” (Senzillament Formentera)—as being about “the importance of conserving our heritage and culture if we want to preserve our lifestyle”. Which explains why organisers chose Sant Francesc's church-front plaza, or plaça, as the backdrop. “It's a heritage site”, said the councillor, “set against designs from another part of our culture: fashion...which has been many local women's livelihood”.

Amalia Mora pointed out that the presenter of this year's Passarel·la not only has deep ties to the Pityusic Islands, but is a bonafide Formentera fan, as well. Maria Moya is the former Eivissa reporter for the Balearic Islands' radio and television service, IB3, and is currently among the faces on La Sexta's morning programme “Arusitys”.

Promoting local fashion
The idea behind the Passarel·la, according to Vice-president Juan, is to “promote the efforts of our textile tradespeople and designers”. Participating names in 2019 include Te doy la  Luna, Macrame&Andrés Rodriguez, Molly Mallone, Janne bikinis, Tito Solari&FK, Ur Joies, Ishvara, Elena Hurtado&Lorenzo Pepe (Obi), Equilibre, Kavra de Formentera, Hippie Shop Formentera, Flavio Cocho, Vesti l'Arte, Eva Cardona and Majoral.

Eivissa firm Deva Models will supply the modelling talent, said Mora, and they will be sporting everything from jewellery and bags to wedding gowns, cocktail dresses and high-level vanguard creations inspired by nature, the sea and the Formentera colour-scape. The one common thread in all the pieces? “There are always titillating surprises”, intimated Mora. “Whether you are a visiting tourist or one of the dyed-in-the-wool Passarel·la fan and Formentera resident”.

Reaching out
Also on hand at the presentation was Cintia Llaquet of Fundación Conciencia, who spoke about the runway event's connection to charitable initiatives. The Formentera Council paid €1,300 for 100 copies of the foundation's self-published book, “Moshi”; it will handed out among the children participating in the fashion show. Money raised will go to the children's oncology unit of Can Misses hospital.

The children's book is based on the true story of the bond established between Eivissa and Africa when a charitable initiative was hatched to gather donated bicycles for children of Tanzania's Moshi orphanage. Just a stone's throw from reaching its destination, the lorry bearing the gifted bikes was stopped in its tracks by an enormous troupe of migrating elephants. Copies of “Moshi” can be purchased at bookshops of the island.


28 June 2019
Office of Communication
Formentera Council

'Simply Formentera'—audiences come away dazzled from yesterday's runway show

foto passarella 2The twelfth Passarel·la de Moda—a fashion catwalk event under the tagline “Simply Formentera—got rolling last night (Tuesday) at 10.00pm in Sant Francesc's plaça de la Constitució. The evening is aimed at promoting the work of local textile merchants and designers.

This year's show saw the collaboration of Te doy la Luna, Macrame&Andrés Rodriguez, Molly Mallone, Janne bikinis, Tito Solari&FK, Ur Joies, Ishvara, Elena Hurtado&Lorenzo Pepe (Obi), Equilibre, Kavra de Formentera, Hippie Shop Formentera, Flavio Cocho, Vesti l'Arte, Eva Cardona and Majoral.

Eleven clothing and accessories designers and five jewellers had their creations on the runway. Presenting duties were handled by former IB3 Eivissa reporter Maria Moya, who currently is part of the crew on La Sexta's programme “Arusitys”.

As ever, modelling talent was supplied by Deva Models d'Eivissa, who brought to life the locally-designed fashion before a teeming crowd of islanders and tourists.


6 July 2019
Office of Communication
Formentera Council

Formentera struts stuff in Netherlands

Today and tomorrow, the Formentera Council Office of Tourism is working with Spain's national brand, Marca España, on two advertising initiatives in Utrecht, Netherlands. After a programme of two workshops for tourism and media professionals taking place this afternoon, tomorrow (Saturday) will come with efforts to promote Formentera as a tourist destination as part of “Día de España” (Spain Day) celebrations in the Dutch city.

Events on Saturday will include food sampling and musical performances in the street. CiF president and tourism chief Alejandra Ferrer pointed out that not only would island reps be on hand to field questions from potential visitors, but that “promotional activities are being lined up to spotlight the diverse range of experiences—gastronomical, cultural or health- and fitness-related—that travellers can enjoy on Formentera”. The local agents will also be touting the island's “natural draws” as well as the measures that have “earned Formentera a place on the cutting edge of sustainable tourism”.


22 June 2019
Office of Communication
Formentera Council

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